Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to children. This is the first such self-regulatory pledge in India on the lines of the one in the European Union.
According to people familiar with the development, companies which have become signatories to the pledge are Indian subsidiaries of global majors such as Coca-Cola, PepsiCo, Nestle, Kellogg, Mars International, General Mills and Hindustan Unilever. While more are expected to join in, Cadbury India is the only notable exception from the list.
Labels: advertising, beverages, cadbury's, children, coca-cola, food, general mills, kellogs, kids, mars, nestle, pepsi, standards, unilever